So you are now feeling more positive about your new house cleaning business and you are now trying to determine your target market. This is one of the best strategies for your business: organizing which markets to target.
In your cleaning business, it doesn’t only mean that you should be organizing the things in your client’s homes, nor should you only be organizing your crew and office staff. One of the things that you must organize too includes your target markets. By organizing which markets to target and which markets not to, you are setting a much clearer path for your business to progress towards.
If you target home owners, then you are opening for your cleaning business opportunities upon opportunities. Everyone has a home. Although not really everyone hires a cleaner to maintain their homes, there is a big portion of the population that does. Careers are getting more serious, eating up hours of both husband and wife; the modern has become too fast paced as well. So this is when having a cleaner maintain their home becomes the solution to a better life – preventing more stress, promoting a better quality of life.
Home owners aren’t as big an account as commercial clients, but there are many, and the jobs are far easier and most likely routine. What is nice about home owners as clients is that you do the service, they pay, if they want it again, they call. Transacting with these clients is easy and convenient – simple and stress-free. Plus the equipments and supplies needed are usually the same ones you use at home, so there’s no need to purchase specialized equipments – making your capital investment a light one. And for your cleaning business marketing, these people can refer you to their neighbor, their friend, their family, their co-worker, etc… So as long as you do a good job, you’re most likely to get referred by your clients. It’s like you and all of them are a happy, harmonious family.
Commercial clients, on the other hand, are also a good market if you land a good deal. Although getting an account or job is not as easy as the process with the home owners, it can be as rewarding as the house cleaning business too. However, with commercial clients you usually have to bid for a job along with other competing cleaning companies who want it, and you will also be investing a larger capital. You will need cleaning crews to cover it, as well as specialized equipment, if ever.
Hence, cleaning business opportunities will come with good cleaning business marketing. Just focus on it.