Monthly Archives: April 2017

Cleaning Business Target Markets

So you are now feeling more positive about your new house cleaning business and you are now trying to determine your target market. This is one of the best strategies for your business: organizing which markets to target.

In your cleaning business, it doesn’t only mean that you should be organizing the things in your client’s homes, nor should you only be organizing your crew and office staff. One of the things that you must organize too includes your target markets. By organizing which markets to target and which markets not to, you are setting a much clearer path for your business to progress towards.

Home Owners
If you target home owners, then you are opening for your cleaning business opportunities upon opportunities. Everyone has a home. Although not really everyone hires a cleaner to maintain their homes, there is a big portion of the population that does. Careers are getting more serious, eating up hours of both husband and wife; the modern has become too fast paced as well. So this is when having a cleaner maintain their home becomes the solution to a better life – preventing more stress, promoting a better quality of life.

Home owners aren’t as big an account as commercial clients, but there are many, and the jobs are far easier and most likely routine. What is nice about home owners as clients is that you do the service, they pay, if they want it again, they call. Transacting with these clients is easy and convenient – simple and stress-free. Plus the equipments and supplies needed are usually the same ones you use at home, so there’s no need to purchase specialized equipments – making your capital investment a light one. And for your cleaning business marketing, these people can refer you to their neighbor, their friend, their family, their co-worker, etc… So as long as you do a good job, you’re most likely to get referred by your clients. It’s like you and all of them are a happy, harmonious family.

Commercial Clients
Commercial clients, on the other hand, are also a good market if you land a good deal. Although getting an account or job is not as easy as the process with the home owners, it can be as rewarding as the house cleaning business too. However, with commercial clients you usually have to bid for a job along with other competing cleaning companies who want it, and you will also be investing a larger capital. You will need cleaning crews to cover it, as well as specialized equipment, if ever.

Hence, cleaning business opportunities will come with good cleaning business marketing. Just focus on it.

3 Key Ideas to Start Your Own Business and Gain an Unfair Advantage From Day One

Ready to start your own business and make it a roaring success? Wonderful! When you can face the challenge with optimism and attitude, you’re on solid ground.

If you’re fired-up and enthusiastic, you’re much more likely to take the necessary actions that will point your new enterprise in the right direction. Of course you’ll need much more the right mindset. So, what I’m going to share in this article are 3 important concepts that will help any new business make steady progress from day one.

1. Seek Out A Hungry Market First

Many people get it all wrong. They see a product or line they like figure they could sell it as well as anyone, so why not start a business and make money with something they like? Others spend years working on an invention, or some kind of creative work like a book. After they complete it, the marketing begins. But all too often these folks discover that the market just isn’t there.

But this scenario is completely avoidable.

The simple solution is to find a “hungry” market first. See first… find it… and then create what this market wants.

2. People Buy Perceived Solutions To Problems

Study any market and look at what ails people most. What is the unmet want or need? Can you pinpoint it? What one thing would the majority in this group most like to have?

The best place to begin is to look for problems. Problems weigh us down. But problems experienced by a large number of people also mean the opportunity is there to solve it — and solve it you will when you start your own business based on your findings.

What others want may not necessarily be a solution to a problem, but it needs to get them closer to their goal. When people get an internal feeling that your product or service will help them get to the next level in their lives, they’re ready to buy.

3. People Respond According To Their Own Self Interest

It’s very important that you recognize this. Nobody gives a fig about your business start up. I know that sounds harsh. After all, when you start your own business, it becomes your baby. But the truth is people are mostly focused on their own self-interest.

What you want to do when you start your own business is enter the conversation that’s already going on in your prospective customers’ mind. Communicate what’s most important to your market and you’ll gain a receptive and responsive ear. You’ll connect with others when you understand their pain, their problem and their predicament.